If you have a product that you're taking to market, be it a new idea, or something you've sold for some time, getting your market to identify not just what it is, but why it's important to them, is crucial.

This is where video content comes in. Whether it's creating a visual brand identity, or physically showing how your product fits in with your customers' lives, what better way of showing off what you sell than actually showing off what you sell? In a world where 96% of consumers find video helpful when buying, how can you not use video at the heart of your product's campaign?